Léna Marlowe is a persistent character created entirely with artificial intelligence, under Max’s art direction at Le Labo de l’IA. Her first language is fashion: a face, a silhouette, a way of inhabiting an image. That visual identity becomes the starting point for work that reaches beyond a virtual model.
From editorial photography to synth-pop films, from an extraterrestrial encounter to an absurd scene with Max, Léna changes settings and registers. The continuity of her face connects these creations, while each production gives her a distinct role. She may portray a human in one fiction and speak as an AI in another.
These variations showcase the studio’s craft: art direction, character consistency, generative photography, animation, performance, music and editing. Léna is not the result of a single image. Her identity develops across a body of work.