Beyond
the possible.
We imagine it. We make it real.
AI films, advertising & visual experiences.
Partners & collaborations
Impossible ideas.
Real frames.
Different worlds. One creative vision. A selection of films, collaborations and visual experiments by Max.
The technology is artificial.
The vision is human.
Your ambition.
My next frame.
A complete creative production, tailored to your story. One point of contact, from the first idea to the final delivery.
Let’s shape your ideaAdvertising that makes you stop.
Product launches, brand films and social campaigns. A distinct idea, a visual world built around your brand, and edits shaped for your audience.
A FILM BY MAX · MAD MASK
PROTOCOL:
EVELYN
“They’re not looking for you, Evelyn.
They’re looking for what you took from that train.”
One woman.
A buried past.
Protocol : Evelyn is an approximately eight-minute AI short film. A seemingly ordinary woman is drawn back into a world of secret experiments and erased memories.
- THE CHALLENGE
- Sustain a coherent story, recurring characters and a strictly 1980s world.
- THE APPROACH
- Character references, defined camera rules, controlled lighting, AI generation and meticulous editing.
- THE RESULT
- A complete short film, with prompts and assets shared publicly on Higgsfield.
From what if.
To here it is.
Creativity needs room. Production needs a method. Every step moves your idea closer to the screen.
Concept
Brief, audience, creative direction and script. We define the right idea together.
Pre-production
Storyboard, visual references, character design and the look of your film.
AI production
Images, motion, characters, voice and music, shaped around the approved direction.
Post-production
Editing, sound design, colour and finishing. Every frame finds its place.
Delivery
Final files in the agreed formats: widescreen, vertical and social variations.
THE LAB↗
Some ideas need a brief. Others just need to exist.
Camera & cinematic motion
Character consistency
Genjutsu transformations
AI music & visual worlds
Creating alongside
the new wave.
Creative partner programmes and collaborations with platforms pushing generative creation forward.
Hi, I’m Max.
I make worlds.
Creative director, filmmaker and endlessly curious human, based in Belgium.
Le Labo de l’IA is my independent creative studio. I combine a developer’s mindset with a love of cinema, music and storytelling to turn ideas into complete visual experiences.
From the first concept to the final edit, I work directly with you. Technology is part of the process. Your story is the point.
Let’s make
something
unforgettable.
A product to launch? A world to invent? A story that deserves to be seen? Tell me about it.
madmask@lelabodelia.beBelgium · Working worldwide · EN / FR